1940s fashions were typically modeled after the utility clothes produced during war rationing. Squared shoulders, narrow hips, and skirts that ended just below the knee were the height of fashion. Tailored suits were also quite popular. Reference: Wikipedia
Rationing was in force in the UK so material would often be recycled from other sources and left over material would often be turned into toys for children. Muted shades were popular colors during the 1940’s. After the war more glamorous clothing gradually appeared and beaches in the UK were opened up as many, although not all, were closed during the war so bathing suits were required. Many of these would be hand knitted.
Below are some examples and price guides of vintage 1940’s fashions including a party dress and some bathing costumes.
GERMAINE LECOMTE FLAMENCO INSPIRED EVENING GOWN, PARIS, LATE 1940s
Flamenco inspired strapless evening gown of black lace over cream silk w/ broad scarlet velvet fitted bodice, shaped hip flounce w/ deep V at CF & CB, floor length full circular skirt w/ appliqued tiered bands of black lace, label “Germaine Lecomte, Paris”, B 35″, W 25″, L 53″-57″, (large broad staining, wear to lace & mesh at hemline, 0.5″ hole right back, zipper tarnished) good.
Sold for US$475 at Augusta Auctions in 2022
Vintage 1940’s Henry Rosenfeld Taffeta & Velvet Party Dress, elbow length sleeves, square neck with black velvet and tassel trim collar, blue plaid taffeta blend, flared pleated skirt, side metal zipper, Approx. 36″ Bust, 27″ Waist, seam repair needed on right upper sleeve
Sold for US$120 at Denise Ryan Auctions in 2022
TWO WOOL BATHING SUITS, LATE 1930s-EARLY 1940s
1 ultramarine blue wool knit w/ ribbed neckline diagonally draped at asymmetrical CF accentuated by pin tucking from right H to right B & extending CF hem, adjustable single SH strap attached to right SH extending through CB channel & over left SH to functional buckle, B 32″-40″, W 25″-30″, L 33.5″, (light wear); 1 yellow knit in stylized diagonal Greek key pattern, tailored B w/ lacing at CF, woven wool patterned SH straps crossed at CB w/ toggle & at either side at back neckline, integrated shorts, B 31″-34″, W 24″-27″, L 31″, (tiny holes, light wear) both excellent.
Sold for US$400 at Augusta Auctions in 2021
Sapphire cigarette case, 1940s
The rectangular case with radiating sunburst design and a cabochon sapphire thumbpiece, measuring approximately 97 x 65 x 15mm.
Sold for £4,788 at Sotheby’s in 2021
