Van Cleef and Arpels

Alfred Van Cleef and his father-in-law, Salomon Arpels, founded Van Cleef and Arpels. in 1896. In 1906, following Arpels’s death, Alfred and two of his brothers-in-law, Charles and Julien, acquired space for them at 22 Place Vendôme, across from the Hôtel Ritz, where they opened their first boutique shop. The third Arpels brother, Louis, soon joined the company.

The company opened boutiques in holiday resorts such as Deauville, Vichy, Le Touquet, Nice, and Monte-Carlo. In 1925, one of their bracelets with red and white roses fashioned from rubies and diamonds won the grand prize at the International Exposition of Modern Industrial and Decorative Arts.

Alfred and Esther’s daughter, Renée (born Rachel) Puissant, assumed the company’s artistic direction in 1926. Puissant worked closely with draftsman René Sim Lacaze for the next twenty years. They were the first French jewelers to open boutiques in Japan and China. Compagnie Financière Richemont S.A. acquired the firm in 1999.

In 1966, the company was charged with the task of making the crown of Empress Farah Pahlavi for her upcoming coronation in 1967. A team was sent to Iran to choose the major gems to use for the crown. After 11 months of work, the company presented the empress with a crown made of emerald velvet set with 36 emeralds, 36 rubies, 105 pearls and 1,469 diamonds. Reference: Wikipedia

They first opened a New York branch in October 1929. The stock market crash made this a short-lived venture but ten years later, following the New York World’s Fair, they re-established their presence in New York. Reference: The Victoria and Albert Museum

 

 

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